17 Steps to Creating a Powerful, Influential, Magnetic Personal Brand

Published by: Walethia Aquil-Branding Expert on 22nd Feb 2012 | View all blogs by Walethia Aquil-Branding Expert
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Your personal brand is a reflection of your vision of the world, your purpose in supporting that vision, your values and your passions. When you are clear about your goals, the messaging you create will be consistent with your personal brand.

Sixty-seven percent of first impressions are accurate. People judge you firstly by appearance, 
then by how you communicate, and finally by the words you use. Is your professional image an 
accurate reflection of your brand?

You can establish your credibility, increase your market share, and position yourself as the expert by improving all aspects of your professional image.

Improving your image will have a direct effect on improving your perceived professionalism and quality of your brand.


1. Determine the "look" you want. Your physical appearance sends out a message. What 
message do you want to send?

2. Reflect your internal values by you physical appearance. People expect this. If you went 
into a bank to deposit a large sum of money, and the banker was wearing a Mohawk 
haircut and an earring, would you leave your money?

3. Know that a good physical appearance is important to every aspect of your lifestyle. 
Everyone around you is affected by your appearance. A good appearance builds self- 
esteem and allows you to forget about your self and concentrate on other matters.

4. Evaluate yourself objectively. Evaluate the good points of your appearance and accept 
those things that can not be changed.

5. Begin with a plan. Consider the total picture you want to create and then address each 
individual part.

6. Compete only with yourself. Take your natural qualities and perfect each detail to the best 
of your ability.

7. Choose "quality" over quantity. Choose the best technicians to help you with your image, 
the best products for your skin, the best clothing your budget will allow.

8. Recognize that "balance" is the most important part of a masterpiece. When you look at a 
landscape scene and a tree is too large, the picture cannot qualify as a masterpiece.

9. Realize that your head and shoulders constitute the "focal point" of the picture. Since 
everyone looks you in the eye, this area is the most important part of your image.

10. Realize that from the shoulder to the waist is also a high visibility area. A man's tie must 
hang exactly right to create balance. A belt worn correctly establishes good proportion.

11. Balance the ways your clothing "fits". A masterpiece is the result of paying attention to 
every single detail.  People will forgive you anything but being dull. 
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12. Know that "color" is second importance. ur best colors will make you look brighter.  

13. Remember color is free. Even a sweat suit may be bought in color that is flattering to 
your natural color palette.


14. Create an individual style by using "contrast". You are an original.

15. Invest time in creating an outstanding appearance You may have to rise 30 minutes 
earlier.

16. Make good habits a part of your- plan. You may have to break old habits, such as sleeping 
until the last minute, and form new ones so that your best image can happen daily.

17. Begin where you are. Start today!

How you are known; your personal or business brand or your reputation is the most important 
thing as it is your promise to your client. It will ensure your business or personal integrity, if you 
seek to maintain it. 



Need a speaker for your next event?  Consider Walethia Aquil.  Any business motivational speaker can entertain and present inspirational messages, but very few can deliver a speech that creates immediate perceptional and behavioral changes benefiting both the participant and the organization.



Contact information: walethia@graceandcharm.com Toll free number: 1.866.610.3746


Related Page: 

Networking: How to Leverage Your Contacts for Wealth and Power

Comments

3 Comments

  • Eileen Lichtenstein - Peak-Performance-Success Coach
    by Eileen Lichtenstein - Peak-Performance-Success Coach 2 months ago
    These are all great tips, Walethia! I love how you integrate these many points under the umbrella of branding! re #15- it can take 21 days without a break to create a new habit.
    Waking up even earlier to take 10 minutes going over your day with positive success visualizations is a wonderful AM routine :)-
  • Dawn Abraham - Award Winning Marketing Expert
    by Dawn Abraham - Award Winning Marketing Expert 2 months ago
    Great Blog Walethia... I know all the Motivational Whisperers fans will be excited to hear you on our new weekly radio show. :)
  • Arlene Arnold- Color Therapist
    by Arlene Arnold- Color Therapist 2 months ago
    Thanks for the tips. I will pass them on to the practitioners in our Complementary Color Therapy Training School. While color is important as part of the whole package, there are other things to consider as well.
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