Motivational Whisperers

Today's Inspiration for my Small Business Marketing Tip & Success blog post  is Eileen Lichtenstein's Article titled:  Everyone's got a story right? 

Yes, Eileen is right and that gave me the idea to bring up this small business marketing tip that only the successful business owners know how to do effectively.  What is  essential that I see too many entrepreneurs exclude is an effective about me page. I am not talking about your about the company page or portion I am talking about the page that talks about you as a person, if you are your company that is even more important.

 If you have an online business, it is even more  important that you share with your visitors  who you are.  It takes it to the personal level and that is where relationships form.   If you are a small business, your web site visitors  most likely have never heard of you.  They may have clicked on your site hoping to find out more about who you are and why they should listen to you regarding your business. If they can't find this, it is a red flag for most that says you have something to hide.   

The way you tell your  story is also imperative  so it lays the foundation for that oh so important Key to Success= Relationship building. 

Everyone has heard the old saying,  "People buy from people they know and trust." and that is very true so how can your social network or web site visitors get to know you? 

The small business marketing tip we are focusing on today is the ABOUT ME page.  If you don't have an about me page you are missing the human factor.  That factor is what gives you the advantage over  the big companies that have no face.  

You have a face and you want to show it in more ways than just with a picture of you, which you should have on your web site's about you page.   No picture and No, About YOU= No Business.  That is the bottom line.  You can't afford to leave this out of the equation. 

If you are missing the about me page add that today and follow my check list and let's increase your business today.  

Small Business Marketing Tip Check List For Your About Me Page:
 

Without boring anyone and without revealing too much let, people know who YOU are. 

1.  Introduce yourself and tell everyone  what you do now.

2.  Share in a personal way what motivated you to start your business

3.  Share what is important to you regarding what you do.  Your mission statement is a great way  to show what you stand for as a person and company. 

4.  If you belong to any charities list them and talk briefly, why they matter to you.

5.  If you have a family, mention them briefly let people know you are a family oriented person if that is true.

6.  Allow your unique personality to shine through.  Don't try to sound like anyone else, the more real you are the better.  People can sense sincerity and they can also sense when it's missing.   Talk to them not at them.

7.   Have a sense of humor this is your about me page don't sound like a corporation.  If they wanted a faceless huge board of Directors Corporation, they wouldn't be considering you.

8.  Show people know what makes you someone that people love to do business with.  Tell a personal story here.  Show people by telling them how you did something.  That goes a lot further than simply saying I am great.  Show how you are great.

9.  Don't sell anything on this page.  This is for sharing about who you are let it sell itself.  What I mean here is don't say now buy this.  You should have a call to action that is the next tip.

10.  The way you want to conclude  your about me page is with a call to action to sign up for your personal e-zine where the relationship building continues.  I will talk more about how to build relationships with your e-zine coming up in another marketing tip blog.  Stay tuned for that more tips success and small business marketing tips.   

Vidoe Lesson this week is How to Grow Your Business on-line

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