Whether your work is at home or in an office, you can stay energized without stressing.

You are pushing yourself to finish a project.  The deadline is closing in.  Only the upcoming deadline is motivating you to work harder.  The excitement about the project has disappeared. In its place is stress. You notice how tight your body is.  Your stomach is upset and you are clenching your teeth at night.  This is no way to live!  There has to be an easy way to stay motivated without all this stress!

Here’s the good news.  I’m going to share with you a simple, effective way to enjoy what you are doing while eliminating or at least minimizing the stress.

“Working hard” is an old message that we have been given from family and society.  You buckle down doing what needs to be done without any regard for your health or other needs you may have.  That’s what’s expected.  But, there’s another easier way that still gets things done and sometimes saves a lot of missteps in the process.

Have you ever had a day where you felt you were in sync?  Every phone call went well.  What you needed just showed up.  You were feeling good!

Do you know what’s going on when that happens?  You are using both sides of your brain, your creative intuitive side and your practical linear side.

• Intuitively, you know when to make that phone call.  Practically, you are clear on the next step that needs to happen. 
• Creatively you see the whole picture.  You feel how the parts fit together.  Practically, you know what resources you need. 

 

But how do you make sure you are using both sides of your brain?  If you respond to the demand that the project be finished in a certain way by a certain time, you shrink into fear which closes down your intuitive, creative side.  Yet, if you choose to leave the stress by moving into a dream world where there are no problems, you lose any practical intelligence and eventually drop back into the reality of your situation which has now been made worse because you didn’t stay aware.

An Exercise to Bring Together Both Sides of Your Brain

As a Color Therapist, I have found a simple way to bring both sides of you together.  Your creative, intuitive self vibrates as Purple.  Your practical, linear self vibrates as Yellow.  By filling yourself with these vibrations, both sides of you are   available.  Here’s an exercise that will help.

 

1. Allow yourself to breath in the Yellow from the Iris in the picture.  Imagine that this color is filling in every cell in your body.  You become Yellow.
2. Now shift to the Purple Irises.  Breathe them into your cells alongside the Yellow until they are equally filling your inner space. 
3. Feel how you are full of Purple and Yellow.
4. Just as you would in a dream, imagine that you can talk to the two colors.  Ask them to work together in perfect harmony.  Ask them to teach you how to use both sides of who you are with ease.
5. Feel this connection being made.
6. Now see yourself in an observation booth.  You are the orchestrator of what happens next.  You can choose when to use your creativity and intuition.  You can call on your experience and understanding of how things work. 

 

As you stand in the strength of this, there is no fear.  There is curiosity.  You are inspired by the vision of what you are creating and you are motivated to take the steps to bring that vision into reality.  Instead of fear, there is excitement.

As you move forward with the project, you notice how one step flows into the next one.  You suddenly think of a person you know who can help with the project.  You become aware of a flaw in the original design.  You know you can put together a clear plan that will convince your boss to change the design.  Each time something comes up that could be seen as a roadblock, you feel the Yellow and Purple working with you so that you don’t shrink into stress and fear.

 You might find yourself bringing Purple and Yellow into your work space through pictures, wall paint, or accessories.  Or you might find an appetite for foods in these colors.  These will help you to take in more of the balance of Purple and Yellow.  This will also remind you to use this balance.

Since everything around is vibrating, you are simply bringing together the vibrations of Purple and Yellow to allow the partnership of two parts of yourself.  Then, your brain works from both sides.  And, you can draw on both your human experience and your knowing that goes deeper.

There will be times that you are pulled into the old life of drama and stress; but you will immediately know that something is “off.”  Nothing is flowing.  Your body tells you it’s in distress. At that moment, you can stop.  Go back to the above visualization.  Focusing on Purple and Yellow will change how you feel and will also change what you experience.

You may feel skeptical if this is new to you.  That’s natural.  I encourage you to give it a try.  I guarantee that you will be pleasantly surprised so long as you can be open and willing to experience something different.

Now that you have experienced a simple way to stay motivated without stress, it’s time to apply it.  Understanding the process can be easier than applying it to a specific situation.  That’s where I come in. I’m here to guide you through the process.  This has been my work for many years.  I am freely offering you a half hour of my time so that we can look at your particular situation.  I will give you some tips that will help immediately and then introduce you to ways I can support you as you move forward.  Click this link to fill out information to start the process so that we can set up a time to talk by phone.  http://www.TransformationalTools.com/session

Arlene Arnold is a certified Complementary Color Therapist and Spiritual Guide & Healing Facilitator.  She is founder of a Color Therapy School that trains practitioners worldwide.  She has created “tools” for the life journey that work for both personal and work situations which are being used by people around the world.

www.ThePowerofColor.com

www.TransformationalTools.com

 

 

 

 

 

 

 

 

Boosting your credibility and your expert status is absolutely critical if you want to attract more clients, opportunities and money.  You can’t run with the big dogs if you play with the puppies. 

In order to boost your expert status, the first and most important thing is to increase your visibility.  You can have the greatest product or service since sliced bread, but if no one knows about your or your business, it doesn’t make the slightest bit of difference.

So how do you get more visibility?

First of all, people have to know that you even exist.  How do you do that? 

Writing articles and blogs are a great way to share your knowledge and get you more exposure.  By submitting your articles to various directories and doing it on a consistent basis can give you expert status on their site.  It also get’s your information out in front of a larger audience than just on your own blog.  For example, EzineArticles.com gets about 50 million unique visitors each month.  That is some serious traffic.  But if that’s all you are doing, you are missing out on an even bigger piece of the pie. 

People that go to blog sites enjoy “reading” content, that’s their preference, to read.  But what about people that either don’t like to read or have a hard time grasping concepts by reading?  They certainly aren’t going to these sites. 

So how can you reach an even larger audience?  Here are just 2 ways you can do that:

1.     Repurpose your articles to audio.  You can submit podcasts to iTunes or other sites or offer it as an MP3.  People are on the go and if they can download it to their iPod or any other device, they can listen to it in their car, working out at the gym or while going for a walk.  There are lots of reasons people like audio but for some, they grasp the content much easier than reading. 

2.     Repurpose your articles to video.  You can submit your video to YouTube or any of the other video distribution sites as well as iTunes.  YouTube exceeds 4 billion views a day which is nearly double the prime-time audience of all 3 major U.S. broadcast networks combined.

This is not only a matter of getting your content in front of as many people as possible, it’s also about giving people information in the format that they prefer.  That’s the great thing about the internet; you can create and repurpose your content in so many different ways.

You need to realize that when you create one piece of content, it is not just limited to what you created it for.  Think about how you can get the most mileage out of everything you do.

By generating and sharing a lot of content in your area of expertise, the more visible you become.  Becoming more visible generates more opportunities, more clients and more money.

By repurposing your content in various formats, you are leveraging your time and expertise.  Experts are out there, front and center, sharing their knowledge because they know that the more they share, the more they are going to get back.

They also understand that by giving away valuable information gives them the credibility that they are the expert.  They know what they are talking about.  They aren’t afraid to share their knowledge.

So how do you see yourself?  Are you the expert in your niche?  What are you doing to build your credibility and reputation?

For more information on how to repurpose your content, visit my website.  If you don't like to read, click here for some great Video repurposing tips 

A gentleman I know from business networking said very definitively (he's an attorney), "I think you are a late bloomer- you are  really good at what you do and so passionate about your work."  I smiled.  I said, "You know me now and yes I'm  a "late bloomer-boomer"  in my current work as  coach-educator in stress/anger management and related topics, and I no longer am actively doing what I was as passionate about before we met- that is "Moving Meditation Fitness(R)" and wellness coaching, including stress reduction.  I invited my attorney friend (who is extremely successful and stressed) to download my recording of rhythmic movement and guided relaxation on my website:
Track #2: Rythmic Movement
Track #7: Guided Relaxation

Find out more about  Stress Reduction Tips and my new edition 
SOAR! with Resilience™ Book  




I offer Complimentary telphone consult: BalanceandPower
and am seeking individual clients via telephone, skype and in Wantagh, LI. and group speaking engagements.
 

 

If you generate content on a daily or weekly basis, it can be quite time consuming, especially if you are only creating it for one purpose and in only one format.  If you are writing blog or an article for your ezine, and not using that content anywhere else, you aren’t leveraging your content or your expertise.

As a business owner, you are busy enough trying to get everything you need to do to run a successful business, so do you really want to be spending all that time coming up with new content for everything you do?  Wouldn’t you rather create one and maximize it as much as possible?

It’s time to leverage your time and your expertise. 

How can you do that?  You can do that by repurposing your content into different formats.  This is how to get your information out in front of a larger audience, build your list and your reputation.

We all know that the more content you get out, the more visibility you get and the more you will be perceived as the expert in your niche.

Here are some quick tips to help you repurpose your content:

1.     Ebooks / Special Reports.  You can get some great articles and/or blogs out of these.  If you have chapters or sections, you can use these as your starting point to write new ones.  Create a new title, add headings, subheadings, bullet points and post.  Don’t forget to submit to directories.

2.     Switch it around.  Have blogs or articles on related topics?  Put them together and create an ebook or create a great new opt-in for your website. Add a cover page, table of contents and a call to action.

3.     Audio / Video.  Transcribe any audio or video that you have.  This is a lot of content you can use.  You can repurpose a teleseminar at least 10 different ways.

4.     Change the format.  Have a blog?  Record it and post the audio.  Submit to other sites.  Record as a video and post to YouTube.

5.     Programs.  You can repurpose programs you have already run to generate passive revenue.  Use the handouts, worksheets and outlines to create a new product.  Transcribe the audio if you had weekly calls and include as well.

6.     Blogs and articles.  Create audios or podcasts and have them available to download or submit to various sites including iTunes.

7.     Create video.  Create a video of your blogs and articles.  If you have a series of blogs, create a video series.  Upload to YouTube.

These are only some of the ways that you can repurpose your content. 

Every time you create something new, always think about other ways that you can repurpose so that you can leverage your time and expertise and get in front of a larger audience. 

It’s all about working smarter, not harder.

For more on repurposing, check out my Video Repurposing Tips here: Repurposing Tips

Today's Inspiration for my Small Business Marketing Tip & Success blog post  is Eileen Lichtenstein's Article titled:  Everyone's got a story right? 

 

Yes, Eileen is right and that gave me the idea to bring up this small business marketing tip that only the successful business owners know how to do effectively.  What is  essential that I see too many entrepreneurs exclude is an effective about me page. I am not talking about your about the company page or portion I am talking about the page that talks about you as a person, if you are your company that is even more important.

 

 If you have an online business, it is even more  important that you share with your visitors  who you are.  It takes it to the personal level and that is where relationships form.   If you are a small business, your web site visitors  most likely have never heard of you.  They may have clicked on your site hoping to find out more about who you are and why they should listen to you regarding your business. If they can't find this, it is a red flag for most that says you have something to hide.   

 

The way you tell your  story is also imperative  so it lays the foundation for that oh so important Key to Success= Relationship building. 

Everyone has heard the old saying,  "People buy from people they know and trust." and that is very true so how can your social network or web site visitors get to know you? 

The small business marketing tip we are focusing on today is the ABOUT ME page.  If you don't have an about me page you are missing the human factor.  That factor is what gives you the advantage over  the big companies that have no face.  

 

You have a face and you want to show it in more ways than just with a picture of you, which you should have on your web site's about you page.   No picture and No, About YOU= No Business.  That is the bottom line.  You can't afford to leave this out of the equation. 

 

If you are missing the about me page add that today and follow my check list and let's increase your business today.  

 

Small Business Marketing Tip Check List For Your About Me Page:
 

Without boring anyone and without revealing too much let, people know who YOU are. 

 

 

1.  Introduce yourself and tell everyone  what you do now.

2.  Share in a personal way what motivated you to start your business

3.  Share what is important to you regarding what you do.  Your mission statement is a great way  to show what you stand for as a person and company. 

4.  If you belong to any charities list them and talk briefly, why they matter to you.

5.  If you have a family, mention them briefly let people know you are a family oriented person if that is true.

6.  Allow your personality to shine through.  Don't try to sound like anyone else, the more real you are the better.  People can sense sincerity and they can also sense when it's missing.   Talk to them not at them.

7.   Have a sense of humor this is your about me page don't sound like a corporation.  If they wanted a faceless huge board of Directors Corporation, they wouldn't be considering you.

8.  Let people know what makes you someone that people love to do business with.  Tell a personal story here.  Show people by telling them how you did something.  That goes a lot further than simply saying I am great.  Show how you are great.

9.  Don't sell anything on this page.  This is for sharing about who you are let it sell itself.  What I mean here is don't say now buy this.  You should have a call to action that is the next tip.

10.  The way you want to conclude  your about me page is with a call to action to sign up for your personal e-zine where the relationship building continues.  I will talk more about how to build relationships with your e-zine coming up in another marketing tip blog.  Stay tuned for that more tips success and small business marketing tips.   

 

To keep informed about my daily small business marketing tip blog you can get the RSS feed or become a member of Motivational Whisperers and join the group for reminders.  Free Motivational Whisperers Membership.  

Your clients want to know you've been through struggles and come out the other end . They want to know what lights you up and what makes you cry.
Everyone's got a story, right? 

 Revealing this makes you more human and more trustworthy- people buy from those they trust. Given the choice between two individuals of equivalent technical or business skill, people will hire someone they feel they KNOW better.

Sometimes it takes only one introduction, such as hearing you on a teleseminar or meeting you at a networking event, before folks know you're the one they want to work with.

 The personal relationship that you develop  -- sometimes over years -- that leads to new business. That's what your blogs, newsletters and presentations are for!  

Getting personal is literally sharing parts of your personal, non-professional life with your readers and seminar attendees. Sometimes your personal note is related to a business message, and sometimes it's just not.

For example,  when I wrote about my experience of  my empty nest getting emptier- when my daughters each moved to Europe-  there was no business message. It was completely personal.  I share this story and many of my clients stories in my 2nd edition of my book,  SOAR! with Resilience™   and my presentations, too. Everyone's got a story, right?

 Writing about your personal life can feel scary at first. It did to me, too. But try it, and I can practically guarantee, over time, greater success in your business.
 

TADA!! NEW!!   Motivational Whispers Radio Show 
 
 Wednesday February 1

Wednesdays 3:00-3:30 ET, Noon PT

This month's theme for our radio show is MOTIVATION!
The Queen of MOTIVATION, Dawn Abraham, CEO of Motivational Whisperers   will be my guest on our opening show. Here is what we will be discussing:

Immersion in nature while being fully present in it's  magnificance feeds our soul and fortifies us.  I've always had this awareness, yet being human I  get caught up in projects, people and things.  I recently had the opportunity to go to Arizona, presenting my  SOAR! with Resilience™  program at a Leadership Conference and was ideally able to combine work and immersion in nature!
You may see more about the conference  on my recent blog:
"Motivation is a Mind and Heart Two Way Street" 




Bell Rock, Sedona hiking around.

A big take away affirmation  for me while spending a working vacation in Scottsdale presenting  my SOAR! with Resilience™  program at a Leadershop Conference for Special Educators:  Motivation is a mind and heart two way street:  When we share our passion, knowledge and inspiration and the receiver(s) really hears and feels it, we get that back many times over.   My motivational programs are interactive; above we are giving a "silent scream" shout out- visualization or blank ceiling- as we release frustration or anger.

                                                               

 

I customize programs for your group and also am a Peak Performance Success Coach for your life and career, a certified anger management specialist and EFT practitioner.  BalanceandPower


 

 

A big take away affirmation  for me while spending a working vacation in Scottsdale presenting  my SOAR! with Resilience™  program at a Leadershop Conference for Special Educators:  Motivation is a mind and heart two way street:  When we share our passion, knowledge and inspiration and the receiver(s) really hears and feels it, we get that back many times over.   My motivational programs are interactive; above we are giving a "silent scream" shout out- visualization or blank ceiling- as we release frustration or anger.

                                                               

 

I customize programs for your group and also am a Peak Performance Success Coach for your life and career, a certified anger management specialist and EFT practitioner.  BalanceandPower